Operational & Reputational Framework for Managing Crisis

Battle-tested Practices to Safeguard Your Operations & Reputation

110+ Pages of Global Expertise For You

Operational & Reputational Framework

Welcome to the Operational & Reputational Framework for Managing “Traditional” Crisis - a comprehensive, cutting-edge approach to crisis management brought to you by William Gaultier, a global expert with three decades of unparalleled experience in business continuity and crisis mitigation across the globe.

Whether you're going to conduct a workshop internally or externally, want to be prepared or confront a deepfake/AI/Cyber threat, shareholder/proxy attack, legal attacks, supply chain attack, a disgruntled employee, a regulator coming after your organization or negative social media or media attention, this framework is meticulously designed to help you safeguard your operations and reputation effectively.

From Our Expert To You

William Gaultier
CEO, Equanimity Group

William Gaultier is a seasoned crisis expert with 30 years of experience in handling operational and reputational crises for a diverse range of companies and industries. He has worked with some of the biggest names in the industry, including Lazada/Alibaba, Sephora, The Hoffman Agency, and among others. He has also assisted CEOs of companies untangle themselves from reputational damage.

Gaultier has demonstrated his ability to handle crises in various regions, including San Francisco, Paris, Kuala Lumpur, Shanghai, Hong Kong, and Singapore, and has a deep understanding of the cultural, economic, and governmental nuances and business landscapes in these regions

His experience in managing operational & reputational crises includes working with Lazada, a leading e-commerce platform in Southeast Asia, where he led and provided strategic counsel and developed operational and reputational crisis plans to mitigate the damage caused by issues such as cyber-attacks, bomb threats, personal threats, product recalls, social media backlash, and employee misconduct.

In addition to his experience in reputational crisis management, Gaultier has also built 4 companies in various regions, including Asia, Europe and US. This has given him a deep understanding of the challenges involved in building and growing businesses in these regions, and has honed his ability to think strategically and develop innovative solutions to operational crisis management.

Overall, William Gaultier's experience in handling operational and reputational crises, coupled with his experience in building companies in various regions, make him a seasoned crisis expert who can provide strategic counsel and develop effective crisis management solutions for companies of all sizes and industries.

What you will learn

Tangible Expertise and Proven Track Record

William Gaultier brings three decades of undeniable expertise in managing operational and reputational crises across the globe. His experience in successfully navigating over 150 crises, including cyber-attacks, product recalls, and more, with leading brands showcases a deep understanding and effective approach towards crisis management. This level of practical, battle-tested experience is a unique selling proposition, offering clients not just theoretical knowledge but real-world solutions that have proven to work in the most demanding situations.

Comprehensive Approach to Crisis Management

The framework presented goes beyond the typical reactive measures found in standard crisis management solutions. It covers every facet of crisis response – from business continuity and threat assessment, mitigation and preparation, to active management of a crisis. Such an all-encompassing approach ensures businesses are not just prepared to respond to crises but are equipped to prevent possible disasters wherever possible, a significant advantage over more narrow-focused solutions.

Cultural Competence and Global Experience

Gaultier's extensive experience across the USA, Europe, and Asia equips the framework with a cultural competence that's rare in the industry. Understanding the nuances of different markets is critical in crisis management, especially for global brands. This international perspective enables the framework to be adapted and applied effectively across diverse geographical locations, providing a versatile solution unmatched by more regionally focused tools or services.

Customization through Case Studies and Sharing

The inclusion of case studies and opportunities for sharing within the framework implies a tailored approach to crisis management learning and application. By examining real-life scenarios and exploring how theoretical components translate into action, businesses can better understand the impact of crisis specifically to their organisation. This level of customization makes the framework more applicable and practical compared to off-the-shelf solutions that may not address the unique needs and challenges of each business.

Reputation and Brand Protection Focus

At its core, the framework emphasizes the ultimate goal of crisis management: brand protection. With the modern marketplace being as much about perception as it is about product quality, protecting your brand from the fallout of any crisis is invaluable. The nuanced approach to not just managing but also recovering from crises serves to not only mitigate immediate damage but also safeguards the long-term reputation and trust businesses have built with their customers.